Case study: Google

Google is one of the most frequently accessed search engines. It is now available in various languages which elicit people from different parts of the world to look for what they want. Google was founded by Larry Page and Sergey Bren while they were still university students. Google has an innovating approach that permits it to achieve its goals of becoming an important company around the world. In fact, Google Inc. offers people many different products: Gmail a free email service, Google Desktop,Polo ralph lauren, Google Maps, Google Book Search, Google base and some others. This has been possible thanks to many factors. Google has been the first company to associate advertising with research and not merely to access. In this condition, advertising becomes a real service when people are looking for some information.

Google’s mission that is "to organize the world's information and make it universally accessible and useful" clearly states that it is most famous for its search engine. Google gets its revenue from advertising its online mapping, search engine,replica watches, social networking and video sharing. Its emphasis on privacy options has made it more popular. As an example,prada shoes, it may be noticed that a few restricted areas have been blocked from viewing through Google earth.


The privacy policy of Google is very strict hence restricting it from hacking and various vulnerable zones. The information provided on Google are all justified and are credible hence is popularized. Google as a search engine faces competition from various other sites but it does not fail to stay on the top. Google has a consistent growth facilitated by a series of its new products,mbt shoes, acquisitions, partnerships. Google has partnerships with NASA, and various companies with mobile domain such as Microsoft, Nokia and Ericson. It has also launched a satellite providing Google with a high resolution imagery called Google earth.

Google has over 20000 employees across the world and the Fortune magazine has classified Google as 'the best place to work' for multiple years. Although Google has problems with its privacy of personal information, copyright and censorship, it continues to stand on top. Google has convinced the world with its credible information and offers safe and easy use of the provided information hence making it more popular.

As a motivation technique, all the employees at Google can spend 20% of their time doing what interests them. This keeps the enthusiasm of the workers alive for a long period of time.

Google has developed widely throughout the world. It continues to grow to the obscure parts of the world as well. Its innovations take the world back and its features are unbeatable. Hence letting their profits reach higher altitudes. Another key factor of its success is Google’s challenger position at the beginning. For example when Google introduced its first “paid listing”, the firm became a real threat to the other companies, already present on the market, like in this case, the Overture Company. This gave Google a real stature in the search business market. The case study of Google is a interesting one.